After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products. After sales service makes sure products and services meet or surpass the expectations of the customers. After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored. After-sales support is a service that is provided after merchandise or services have been sold. Most after-sales support involves a guarantee, warranty, upgrade or repair service. Some of the after sales customer supports includes an ongoing relationship with the original equipment manufacturer (OEM) throughout the life cycle of the product or service, while other warranties are under time constraints. After-sales support encompasses a wide array of services that cater to consumers. It is designed to assist a customer in using a product correctly, which could generate repeat customers, develop brand loyalty among customers and ensure customer satisfaction.

Busch Cranes will provide periodic or as-required maintenance or repair of equipment by its manufacturer or supplier, during and after the warranty period. This involves fixing any sort of mechanical, plumbing, or electrical device if it happens to be out of order or broken. This is known as repair, unscheduled, or casualty maintenance. It also includes performing routine actions in which keep the device in working order (known as scheduled maintenance) or prevent trouble from arising (preventive maintenance).

Time and safety are the two most critical factors when it comes to maintenance work. Whether it is part of an on-going schedule, a renewal due to wear and tear or a modernization project, maintenance can mean reduced capacity or even a complete shutdown. For a plant’s owners, maximizing uptime while ensuring the safe and efficient running of the facility contributes directly to the bottom line.